Electronic Ticketing Boosts Tourist Satisfaction in Hanoi

The tourism industry in Hanoi has been actively seeking technological advancements to support the development of smart tourism. As part of this effort, QR codes have been integrated into many of the city’s historical sites to enhance the overall tourist experience. This innovative solution allows visitors to easily access additional information and interactive features by simply scanning the QR codes. By implementing this technology, Hanoi aims to provide a more immersive and informative experience for tourists, while also showcasing its rich cultural heritage.

Local visitors scan QR code through the gate of the Temple of Literature. Photo: Hoai Nam/ The Hanoi Times

At 8 am, Nguyen Viet Cuong, a knowledgeable tour guide, arrived at the historically significant Temple of Literature cultural site with a group of enthusiastic tourists from the picturesque northern province of Hai Duong. Making the ticketing process efficient and hassle-free, Cuong opted for the convenience of purchasing a single electronic receipt instead of individual paper tickets. To gain entry, he effortlessly scanned the QR code on the ticket at the entrance gate, facilitating a seamless experience for the entire group.

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“I find using electronic tickets to be more convenient. In the past, there would often be 20 people standing in line for a long period of time. However, with electronic tickets, the process is much quicker. Now, all we need to do is scan the QR code at the gate, which only takes a few minutes.” Cuong explained.

This cultural and historical site of the Temple of Literature has introduced an electronic ticketing system since June of this year, offering visitors added convenience.

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Khong Minh Huy, a local visitor, told The Hanoi Times that using electronic receipts is not only convenient for groups of travelers but also for individuals, as it eliminates the need to print paper tickets, thus protecting the environment.

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Huy, who recently visited the relic site with his nephew, emphasized the convenience of this type of ticket sale. He explained that tourists simply need to scan the QR code on their smartphones to begin their exploration of the tourism site.

According to the Center for Scientific and Cultural Activities of the Temple of Literature, the QR code provides sufficient information regarding the date and time of ticket issuance, as well as the corresponding serial number.

Nguyen Van Tu, the deputy director of the Center for Scientific and Cultural Activities of the Temple of Literature, has highlighted the benefits of using technology to sell tickets. Speaking to The Hanoi Times, he explained that this practice helps save on printing costs. Embracing digital solutions not only reduces expenses but also streamlines ticketing processes, making it more convenient for customers. The utilization of technology in ticket sales demonstrates the Temple of Literature’s commitment to innovation and enhancing the overall customer experience.

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He suggested that incorporating QR codes into electronic tickets for customers, particularly group tourists, simplifies the tax authorities’ monitoring process.

Electronic ticketing technology is also being applied at the Thang Long Imperial Citadel. Photo: Nhan Dan newspaper

Electronic ticketing technology has been embraced at historical sites like Thang Long – Hanoi Imperial Citadel, providing a convenient way for tourists to make bookings either through the site’s application or the General Department of Tourism’s application. Each successfully booked visitor is issued a QR code, which allows for seamless entry upon arrival at the relic site. By simply scanning the code, visitors can easily access the site without any hassle.

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Nguyen Hong Chi, the Director of the Thang Long – Hanoi Heritage Conservation Center, highlights the importance of digital transformation in the culture and tourism industry. To promote and preserve heritage, the center is adopting innovative solutions such as 3D digitization for conservation, audio guide software, and QR codes. These efforts aim to enhance the visitor experience and make cultural heritage more accessible in the digital age.

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Sergiusz Klos, a tourist from the Netherlands, had the opportunity to visit several historical sites in Hanoi during his trip. One particular aspect that stood out to him was the modern and efficient electronic ticketing system at the Quan Thanh Temple. This new system greatly enhanced the overall experience for visitors, including Sergiusz, ensuring a seamless and hassle-free entrance into the temple.

The electronic ticketing system at the Quan Thanh Temple offered convenience and efficiency for tourists and locals alike. Sergiusz was impressed with how easy it was to purchase his ticket online, saving him from having to wait in long queues at the entrance. This streamlined process allowed him to make the most of his time in Hanoi and fully immerse himself in the historical significance of the temple.

Upon arriving at the temple, Sergiusz was pleased to find that the electronic ticketing system was seamlessly integrated into the entrance process. With just a quick scan of his electronic ticket, he was granted access into the temple grounds without any delays or complications. This frictionless experience allowed him to begin exploring the temple and its surroundings immediately, without wasting any precious time.

Furthermore, Sergiusz found the electronic ticketing system to be incredibly user-friendly. The instructions provided were clear and concise, making it easy for him to navigate the process independently. This accessibility was particularly noteworthy for him as a non-native speaker of the local language. Regardless of the language barrier, he was able to effortlessly understand and follow the instructions, further enhancing his overall experience.

Overall, Sergiusz was highly satisfied with the electronic ticketing system at the Quan Thanh Temple in Hanoi. This innovative approach not only improved the convenience and efficiency of purchasing tickets but also enhanced the overall visitor experience. By removing the need for long queues and simplifying the entrance process, tourists like Sergiusz were able to fully appreciate the historical significance of the temple without any hindrances. The success of this modern system showcases the importance of embracing new technologies in the tourism industry to provide the best possible experiences for visitors.

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He praised the electronic ticketing system for its ability to enhance convenience and speed for tourists. From purchasing tickets to verifying them, this system streamlines the entire process. Due to these remarkable advantages, he expressed a preference for choosing destinations and historical sites that have incorporated electronic ticketing systems.

Quan Thanh Temple is using the electronic ticket system. Photo: TITC

Thanh Hung, an international tour guide, is very impressed with the electronic ticketing system and highly recommends it for Quan Thanh Temple.

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“If Quan Thanh Temple implements online ticket purchases in the future, it will be a significant advancement in promoting this tourist attraction,” he stated.

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Bui Hong Son, Deputy Director of the Quan Thanh Temple Management Board, is determined to enhance the efficiency of the electronic ticketing system at Quan Thanh Temple. His aim is to make it more user-friendly and accessible for visitors and tourists who wish to explore the temple.

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Statistics from the Hanoi Department of Tourism reveal that Hanoi experienced a significant increase in tourism during the first five months of 2023. The city welcomed a total of 10.11 million tourists, reflecting a remarkable growth rate of 53.9% compared to the same period last year. Of these visitors, over 1.7 million were from international destinations, signifying a nearly tenfold increase in comparison to the previous year. These statistics exemplify Hanoi’s growing popularity as a tourist destination and highlight the city’s successful efforts in attracting both domestic and international visitors.

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To further advance tourism in Hanoi, experts have emphasized the importance of incorporating new technology to create a smart and visitor-friendly experience. This would not only enhance the overall tourist experience but also contribute to the overall growth of tourism in the city.

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